France issued a ban in late February on using terms like steak and ham for plant protein products, a second attempt by the government to regulate meat alternatives as it tries to mollify livestock producers at the heart of farmer protests.

A growing market for plant-based protein products has riled a French livestock sector facing steady loss of cattle farms and stiff competition from cheaper imported meat.

France became the first country in the European Union to curb use of traditional meat names for plant protein in mid-2022, but the measure was blocked by an administrative court as being too vague and not giving companies enough time to adapt.

Read more