Canadian Angus Association

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Recent survey reveals uncertainty in public attitudes toward beef

Social media, news articles and conversations around the dinner table don’t always have a positive story to tell about Canadian beef, but that may be rooted in uncertainty more than negativity.

While people from every generation are questioning beef’s roles in diets, markets and the environment, recent public perception research done by the Canadian Cattle Association shows plenty of positive perceptions of the beef industry and its products.

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