Lower emissions, more exports and a more positive perception of the sector: Those are a few of the wins the beef industry says it is celebrating from the last two years. The reported gains come from an update of the 2020-24 national beef strategy, a road map backed by seven major national organizations: the Beef Cattle Research Council, Canada Beef, Canadian Beef Breeds Council, Canadian Cattle Association, National Cattle Feeders’ Association, Canadian Roundtable for Sustainable Beef and Canadian Meat Council.

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