Canada’s beef and red meat industry is asking the public for help to prevent the United Kingdom from joining a trade deal. The Canadian Cattle Association, Canadian Meat Council and National Cattle Feeders’ Association launched a campaign Sept. 12 called Say No To a Bad Deal. Their goal is to pressure the federal government so it won’t formally admit Britain into the Comprehensive and Progressive Trans Pacific Partnership.

The central issue is that the U.K. does not recognize the safety of Canada’s meat processing and food production systems so British authorities will not permit imports of Canadian beef or pork.

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