Canada wastes about half the food it produces, but cattle can convert that waste into protein production.

That’s the message in the latest documentary from the Canadian Cattle Association, which focuses on feedlots and their role in recycling food waste.

“There are concerns folks have about the environment and sustainability we want to address,” said Emma Cross, CCA manager of public and stakeholder engagement.

“We’ve found over the years that, by and large, Canadians do feel good and have positive sentiments about the Canadian beef industry.”

The documentary, called Reduce, Reuse, Ruminate, was released April 24, coinciding with Stop Food Waste Day, a campaign started in 2017 by American food service umbrella company Compass Group.

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