It’s the first of its kind in North America, it brings fresh meat to consumers in the portions they choose, and it’s happening in the northwestern Manitoba town of Russell. The E Butchery on Main, created by Nerbas Bros. Angus, brings direct consumer marketing and vending machines together for the ease of producers and consumers. “It merges kind of traditional ways of farming and connections to producers but yet incorporates modernization and technology at the same time,” said Arron Nerbas.

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